Mascha Vang
Elevating a personal beauty brand
Introducing Mascha Vang, a Danish influencer, entrepreneur, and TV personality. Even the brightest stars seek a touch of brilliance. Our challenge? Enhancing her personal beauty brand as she prepares to unveil her beauty series in Matas. The goal? To infuse authenticity into a logo that captures Mascha Vang’s essence and to conjure two unique visual product universes to inspire the final packaging design.
Category
Beauty & Personal Care
Role
Digital Designer
Responsibility
Logo
Product Packaging
Credits
Project Owner: JullChill (PA firm)
The concept
Redefining elegance
Our creative journey unfolded with a dual narrative. First, we sculpted a logo that encapsulates Mascha Vang’s very essence. Second, we crafted two visual product universes, each resonating with her brand’s hues and distinct facets of her identity.
The logo
A fusion of feminine flourish
The logo is a delicate dance between Mascha Vang’s initials “M” and “V”, an artistic fusion through a fine line layout that elegantly embraces her femininity.
The creation
Designing destiny
Our quest to refine Mascha Vang’s beauty brand embarked with a deep immersion into her world. Birthing logo sketches of boundless potential.
From here, we nurtured more detailed designs, refining typography and layout. An iterative process shaped the emblem, where “M” and “V” converged in graceful unity, revealing the heart of her brand.
Simultaneously, a duo of visual product universes emerged, each capturing a unique facet of her persona, interwoven with her signature color palette.
The culmination
A cohesive brand symphony
With our visual assets curated, they were entrusted to the packaging agency as inspiration for the finalized design. A harmonious symphony of design elements unfolded, elevating Mascha Vang’s beauty brand into a potent force for her upcoming product launch in Matas — setting the stage for success.
The result
Aesthetic triumph
Our collaboration brought forth an elevated beauty brand, made to shine brightly. The logo echoed Mascha Vang’s spirit, while the visual universes refracted her multi-dimensional identity. A harmonious narrative unfolded, breathing life into Mascha Vang’s product series — a luminous emblem of beauty.
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